Before beginning any successful digital marketing campaign, there is a lot of research to be done. First, you need to research short tail and long-tail keywords that show promise in converting users into sales. Then there is research to be done on the industry. Lastly, research needs to be performed on competitors.
All this research allows the SEO services to have a foundation in which to build off. All SEO companies will likely agree that research is the heart of SEO because it gives the company a solid understanding of what is most important to the users searching for the products or services that a particular website is offering.
Content is an important factor in SEO Services. Content should be carefully thought out and created using the research that is performed. There should also be a constant dose of new content added to the site on a consistent basis. This is usually done through a combination of blogging and social media posts as well as adding pages to optimize for specific keywords.
In order to expect rankings to grow, the process of on-page SEO is super important. On-page SEO is the process of ensuring the SEO strength of a page on the given website to build up the marketing value of the page. This is done by creating metadata for each page using specific keywords to optimize the site. Plugins such as SEO by Yoast assist in the on-page SEO by offering advice on reading improvements to edit as well as SEO advice.
Setting up the Content for Optimization:
In addition to adding content, there is work in setting up the optimization for the blog. This includes adding a meta description, meta title, inbound links, outbound links, image optimization, categories, tags, excerpts and any other options available on your blog or page creators.
Off-page SEO is the hardest part of SEO Services. This includes back-linking, ping-backs, trackbacks, social media posts, connections between the social media and website, connecting to Google Analytics, Bing Analytics, webmaster tools and so much more. The off-page SEO work is time-consuming but it is the most important part of SEO services because it creates the connection necessary to build ranking on the major search engines.