For more than 25 years, I’ve been helping businesses, small and large, create websites that deliver an effective marketing message, are easy to use, and get results.
My personal experience with internet marketing, search engine optimization, social media marketing, email marketing and even direct mail has enabled me to help my clients reach their sales goals.
Call me today to discuss your project, I will definitely add some value to our call even if you don’t choose to work with me!
Retargeting
What is Retargeting?
Retargeting, also known as remarketing, is a form of online advertising will continue to show your advertisements to people that have landed on your website or landing page. For most search advertisement and organic results, only 2% of your traffic will convert on the first visit. Retargeting is designed to help businesses reach the other 98% of users who don’t convert right away.
How Does Retargeting Work?
Retargeting is a cookie-based technology that hands off a simple pixel of data to anonymously enable sites you choose to ‘follow’ the folks that visited your website or read your email.
Here’s how it works: you place a little bit of code on your site (this code is sometimes referred to as a pixel). The code, or pixel, is unnoticeable to the folks that visit your site and won’t affect how your site performs. Every time a new visitor visits your site, the pixel is downloaded by your visitor behind the scenes when you page loads. Later, when your visitors browse the Web, the cookie will let Google or your retargeting provider know when to serve ads. This delivers your ads to only visitors that had previously visited your site.
Retargeting is so effective because it enables you to hyperfocus your ad spend on the folks that are already interested in your product or services. This is why many digital marketing professionals see a higher ROI than other opportunities.
Email Retargeting
Email retargeting is an effective way to supercharge your email marketing campaign with display advertising. Email retargeting works the same way as traditional site retargeting, but targets your email subscribers rather than folks that visit your website. Much the same way the pixel works on your website, you add a small line of code in your email signature and anyone who opens your email will be served ads from Google your your retargeting provider.
This technique is an incredible method for email marketers to keep your brand in front of your prospects and keep you top of mind.
Retargeting Success
Retargeting is so important when combined with an effective PPC campaign. Considering less than 2% of all visitors will convert on the first visit, you need a way to continue to market to these ‘hot prospects’ while they are still hot! Here are a few more ideas to consider:
Understand the Pixel
The first key to retargeting is to understand how it works. When you retarget someone that has visited your site, you will deliver a pixel (small file) that will identify that user to Google, Facebook or your Retargeting provider so they can deliver your ad to your prospect.
Use a Burn Code
When a visitor converts, you don’t want to keep showing them the same ads that moved them to convert. Once a visitor converts you want to move them off the retargeting list or move them on to another list. The simplest way to accomplish this is to give them a ‘burn code’ that can be set up on any page that is displayed after a conversion (ie: thank you page). Don’t annoy your new customer and try and sell them something they just purchased.
Frequency Cap
Showing someone your ad over and over again can get your potential prospect annoyed. Instead of moving them to conversion you will end up alienating them. Target a frequency cap of somewhere between 15 and 20 times in a 30-day period. Increase the frequency during the beginning of the 30-day period and decrease the frequency as time winds down.
Call us today at 772-210-3100, if you are ready to start getting positive results in your email marketing!
