As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. We provide tactics such as the development of keyword-laden quality content, careful crafting of titles as well as building relevant backlinks to optimize your website to both increases its relevance to specific keywords and to remove barriers to the indexing activities of search engines. The result is increased traffic from the right kind of customers.
When 87% of consumers search for local products and services online before making a purchase, you simply can’t afford to not make the effort to reach them. Marketing today isn’t like it used to be a few years ago. Traditional platforms simply don’t work as well as they used to, and businesses shouldn’t spend scarce advertising dollars on ineffective advertising campaigns. Consumers spend enormous amounts of time researching products and services online before making a purchase or visiting your establishment. They look at your products, reviews and locations to make their decisions. Increasing your organic ranking will put you in front of these customers, giving you the opportunity to increase business.
Email marketing is one of the most effective and profitable ways to turn prospects into customers and clients. It’s cost effective and builds brand awareness and loyalty. In addition, it gives you the ability to collect important demographic information that customers provide when signing up for your offering. Discovering exactly who your customers are; how old they are, what their interests are, what region of the country they reside in, etc. can help you tailor your products and services to better suit your clients’ needs. Email Marketing Newsletters are the best possible way to keep your brand in front of your client so that when they are ready to buy, your business is top of mind!
The story you’re telling is important, but the way you share it is critical. Content for Facebook posts, tweets, images and video needs to be crafted in a way that works to create buzz for your brand. When your content is viewed, what will your audience remember? Will they see your Facebook post as noise, or will they feel like part of that experience and want to share or click? We believe that each communication posted online should have a purpose and work hard to provide value to your community while increasing your ROI.
PPC allows you to connect with your prospect by having your site show up for relevant searches as they are in “buy mode”. When someone enters a search term for your product or service, they are looking to research or buy now! When you give them an ad to view or research, you give your prospect the opportunity to “choose you” over your competition. Having an ROI driven team line the Subers Web Group executing your strategies, monitoring your campaigns and managing everything makes all the difference.