Four Factors of Website Ranking
When Google looks at your website, it looks for several different key factors. Below is a list of these factors that contribute to website ranking and why they are so important.
- Keyword usage:
When Google crawls your website, it looks for relevant keyword usage. By having targeted keywords that match the theme of your site you can increase your site’s ranking. Keyword density is also important. In the past, many website designers stuffed as many keywords into their content as possible. While this trick might have worked in the past it’s simply won’t fly today. Naturally weaving keywords into the content of your site is a great way to get it ranked higher.
Have you heard the saying “Content is king”? Google simply loves sites with high-quality well-written content that is properly infused with keywords. On the other hand, sites with poor content are often passed over by Google and pushed down in the search results. Website ranking requires carefully written content and constant blogging such as this.
- Site speed:
A website that takes too long to load will often show up on the radar of Google. Slow sites or ones that are ad-heavy will often be ranked poorly. So in order to boost your site’s ranking make sure that your site loads quickly. Also, it is very important that your site is mobile friendly and will load well on smartphones and other devices.
- Quality of inbound links:
Having quality inbound links from authority websites is very important. In fact, it is one of the most important factors in website ranking. High-quality inbound links tell Google and other search engines that your site is an authority on a certain subject. This will help push you to the top of search pages and will drive more traffic in your direction.